Battery Reciprocating

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Reciprocal Linking Revisited

You are at that point in life where you want to build your home based internet business. You've read countless ads about getting rich quick. You have heard terms such as "Article Submission" and "Linking". This should get you started.

Link Popularity

The founders of Google believed in a term called "citation authority". They found that the more that academic papers cited another person's work, the more likely that the cited work represented an authority on the subject.

Similarly, when a lot of websites would link to a given site, it is very likely that the given site is an authority for the topic. The "topic" is whatever those links say it is. If 25 sites link to another site with the term "railroading" it's likely that this page is an important page for train information.

Consequently, many schemes were born, such as mini-sites, site networks, link farms, and reciprocal linking. It didn't take long for webmasters who wanted to rank well for certain terms to learn that they needed a lot of links with their chosen keyword phrases to improve their rankings in the search engines.

Reciprocal Linking

Reciprocal links are links you trade with other sites (you add their link, they add yours) in order to build link popularity. In other words, you scratch my back and I'll scratch your back in return. There are many online services, group exchanges, and software available to help you link up with webmasters that can enhance your product. As a result, many sites have grown sizeable directories on topics that have nothing to do with their area of expertise, simply because those other sites were willing to trade links with them.

Here is where you use the old noodle in selecting reciprocal linking partners. If your website talks about trains, you would not wish to link with a website that focuses on cats. Leave the cat fanciers to go meow elsewhere.

A lot of webmasters will still use this to link their sites containing nothing but garbage with your website, which you might want oriented to a given class of users. You ought to constantly monitor your reciprocal link requests for garbage. Accepting any or all link exchange requests could penalize you for the goal of obtaining good search engine ranking.

Does reciprocal linking work? The answer is doubtful. In the past, search engines have tended to count a link as a link, regardless of the subject matter of the originating site. Search engines are now tending to look for more ways to determine which sites are truly expert and which ones are simply manipulating their way to the top. Link relevance is sure to come into play. Some say it is already starting to affect rankings.

Mutual Linking

Mutual linking is a bit different from reciprocal linking. Mutual linking is where the content of each site actually benefits the content of a link partner's site. If you sell automobiles, you may want to recommend other sites for tires, and still other sites for automobile financing. You may even maintain a directory of tire and battery service shops. This is useful information for your visitors, who are likely to need these services in the future. It makes sense for these sites to also recommend your automobile dealership and link to your site. While it's technically still a reciprocal link, it has a mutual benefit for both sites.

To re-emphasize what we stated earlier, while you might make a case that visitors to your automobile dealership site might actually need stuff on gambling, forget about linking to such sites. They only make your site look unprofessional. You should avoid links such as these at all costs.

if you link to a site that the search engines consider a "bad neighborhood," it could seriously damage your website. That innocent-looking pet accessories site may be cloaking (hiding links or text), or participating in other linking schemes and it just hasn't been caught yet.

Should I Hide All My Outgoing Links?

We don't recommend it. Many feel that Google's Florida update (in Nov. 2003), adding relevant outgoing links seems to have a positive effect on rankings. Besides, if you hide or block their links, and they hide or block yours, what's the point of participating in a reciprocal linking program at all?

So. What Will Happen if I Do Reciprocal Linking?

If you are looking to build long-term rankings (and real business links that can attract customers), it takes more work and creativity than just sending out automated emails or joining a linking program. Give your site an advantage by giving people a reason to link to it. Is it a helpful tool, a guide, an industry-specific directory, or some other useful content that people will feel good about recommending on their site? If your site is worth linking to, you won't have to rely as much on swapping links as a promotion strategy.

Happy linking!

About the Author

Bob Carper is a veteran consultant in information systems He holds a a MBA from Pitt. For additional information go to
http://www.secure-webconference.citymax.com. My blogsite is http://www.html-secrets.net/blog. You may also contact him at robertcarper06@comcast,net

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What were the problems with the "Learium" engine design for automobiles.?

If I am not mistaken, about 40 years ago, the engineers at Lear jet designed a turbine engine for possible use in an automobile.
It was somewhat like a rotary engine in that there was no reciprocating components. Could this design not have an application in an automobile, not as being involved in direct propulsion, but as a device to generate a bank of batteries. The car would be electric, run on batteries. The Learium engine charges the batteries and heats the cab when needed.
Why did the Learium engine disappear? Would this new application of it ressurect it? What say you?
The incorporation of a proposed propane or alcohol "turbine" would be only for trickle charging batteries and to provide cab climate control. The turbine would not directly power the wheels.

Indeed Chrysler developed a few turbine powered vehicles in the 60's and 70's. Also I believe taht they developed a few Turbine powered tanks for military use. Again, as stated by another here, the furel efficiency left something to be desired, and If I remember correctly, the extremely hot exhaust gasses were a bit of a problem to deal with. In the case of the Military tank project, I seem to recall that these things were fast and capable, but used in a desert or dusty environment, the particles and grit would soon destroy the turbines. They were eventually fitted with an upgraded intake filter system, but thats the last I heard of them.

Also, as everyone like to discuss the use of charging a battery from another source to use in a vehicle, it still comes down to in most cases using pertoleum fuels to do so. And the problem is that any time you do an energy conversion there are losses. To all you folks out there, keep thinking of new ideas, but converting oil products directly to mechanical energy is still the most efficient use of that fuel, hands down. Even a fully electric vehicle that needs to be recharged, needs to have that energy generated at a power plant, generally oil or gas fueled, then that electrical energy needs to be transmitted miles over power lines to you vehicles charger. This transport of electrical energy to you over power lines results in about a 60% loss of the original fuels energy even before it gets to your vehicle, where the conversion to mechanical energy results in even more loss.

The internal combustion engine is unfortunately, still our best bet. We can make them more efficient, but I believe we will be using fossil fuels directly in an automobile for a long time to come.

Also, I'll throw out a strange concept...we keep saying that oil is a non-renewable resource. That is not necessarily a true statement. Oil has been produced over millions of years basically from organic material. Organic material is a renewable resource. We need to think about ways to "assist nature" in speeding up that process and making it more efficient.

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